Summer 2025 brings a refined wave of luxury pop-ups across Europe’s most coveted destinations. This year’s curated selections present unique opportunities to experience the world’s leading maisons in settings that perfectly complement their aesthetic—combining craftsmanship, culture, and place-based storytelling.
Loewe returns once again to Formentera with its much-anticipated Paula’s Ibiza collection. The boutique, situated within the iconic La Mola market, is designed as a sunlit haven that echoes the island’s effortlessly chic atmosphere. Here, handwoven raffia bags and artisanal leather goods coexist alongside carefully crafted fragrances and ceramics. The space embraces natural materials—linen drapes, wooden stands, and open-air architecture—allowing light and sea breezes to define the experience. This is Loewe at its most authentic: a seamless fusion of artisanal craft and the Balearic spirit.
Now in its fifth season, Dioriviera’s presence at the legendary Il Riccio beach club epitomizes Capri’s elegance. The boutique blends seamlessly with the cliffside surroundings, featuring iconic Toile de Jouy cabanas, elegant coastal furnishings, and an exclusive capsule collection designed for sun-soaked sophistication. Visitors can explore swimwear, accessories, and lifestyle pieces that capture Dior’s Riviera-inspired vision, all while immersed in the club’s unparalleled natural beauty—azure waters and rugged limestone cliffs forming the backdrop to this ephemeral boutique.
Within the historic Place des Lices in Saint-Tropez, Louis Vuitton’s seasonal boutique offers more than just shopping. Alongside its curated selection of summer accessories and coastal tableware, guests can enjoy the brand’s elegant LV By the Pool terrace restaurant. The setting combines Provençal charm with modern luxury, creating an inviting space to savor Mediterranean cuisine or refresh with cocktails, all framed by LV’s distinctive design language. This pop-up is a celebration of summer living, craftsmanship, and joie de vivre.
Dolce & Gabbana continues to captivate with its vibrant Mediterranean spirit through seasonal takeovers of select beach clubs in Marbella and Saint-Tropez. Known for bold prints and cultural references, the brand transforms venues with bespoke décor, retail corners, and themed culinary collaborations. Working alongside acclaimed chef Dani García, Dolce & Gabbana presents exclusive desserts and menus that complement the visual feast. These beach clubs become lively stages for the brand’s passion for Italian heritage and sun-drenched glamour.
Minimalism meets coastal sophistication in James Perse’s collaboration with Indie Beach on the Côte d’Azur. The capsule collection, featuring refined yet relaxed silhouettes, infuses California ease into the French Riviera’s luxe environment. The boutique and beach club space reflect a seamless blend of laid-back design and elevated comfort—natural fibres, clean lines, and a muted palette inviting visitors to unwind in style. It is a destination for those who appreciate the art of understated luxury in an effortlessly beautiful setting.
Each of these seasonal pop-ups offers an exclusive window into how luxury brands are embracing ephemeral retail as an art form. Rooted in their surroundings, these spaces provide travellers not only with unique shopping experiences but with moments of cultural immersion and sensory pleasure—hallmarks of a truly memorable summer getaway.
Never miss out.
