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Beach Club Openings 2026 in St Tropez

Les Palmeirs, St Tropez
Each year, the reopening of Pampelonne Beach marks more than just the start of a season, it signals the return of a lifestyle. In Saint-Tropez, beach clubs are not simply places to spend the day; they are the heartbeat of summer, where mornings ease into long lunches, and afternoons blur into music, movement and golden-hour rituals. For 2026, the lineup is as dynamic as ever, balancing heritage, high-energy glamour and a new wave of design-led, lifestyle-driven concepts.
Each year, the reopening of Pampelonne Beach marks more than just the start of a season, it signals the return of a lifestyle. In Saint-Tropez, beach clubs are not simply places to spend the day; they are the heartbeat of summer, where mornings ease into long lunches, and afternoons blur into music, movement and golden-hour rituals. For 2026, the lineup is as dynamic as ever, balancing heritage, high-energy glamour and a new wave of design-led, lifestyle-driven concepts.
Byblos Beach, St Tropez
Byblos Beach, St Tropez

Timeless Icons of the Riviera

At the core of Saint-Tropez’s identity are its enduring institutions. Le Club 55 remains the ultimate expression of understated luxury, where simplicity, discretion and impeccable produce define the experience. It’s less about spectacle and more about tradition, attracting a loyal, international crowd year after year. Nearby, Les Palmiers and Byblos Beach continue to embody that same classic spirit, elegant, relaxed and deeply rooted in the Riviera’s heritage.
Timeless Icons of the Riviera
At the core of Saint-Tropez’s identity are its enduring institutions. Le Club 55 remains the ultimate expression of understated luxury, where simplicity, discretion and impeccable produce define the experience. It’s less about spectacle and more about tradition, attracting a loyal, international crowd year after year. Nearby, Les Palmiers and Byblos Beach continue to embody that same classic spirit, elegant, relaxed and deeply rooted in the Riviera’s heritage.
Bagatelle, St Tropez

The High-Energy Social Scene

For those seeking a more vibrant atmosphere, Saint-Tropez delivers at full volume. Bagatelle Beach and Verde Beach continue to define the festive side of Pampelonne, where refined dining seamlessly transitions into dancing tables and high-energy afternoons. Meanwhile, Indie Beach brings a more contemporary, design-forward edge to the social scene.
Bagatelle, St Tropez
The High-Energy Social Scene
For those seeking a more vibrant atmosphere, Saint-Tropez delivers at full volume. Bagatelle Beach and Verde Beach continue to define the festive side of Pampelonne, where refined dining seamlessly transitions into dancing tables and high-energy afternoons. Meanwhile, Indie Beach brings a more contemporary, design-forward edge to the social scene.
Gigi, St Tropez

New-Season Highlights & Key Openings

This year’s calendar is punctuated by standout openings. Gigi returns on May 7, offering its signature blend of Italian Riviera elegance, lush gardens, polished service and a more relaxed, elevated take on beachside dining. Later in the month, Shellona opens on May 28, bringing its Mykonos-inspired energy to Saint-Tropez. Expect a bohemian-luxury atmosphere, Mediterranean sharing plates and a laid-back yet vibrant crowd that builds as the day unfolds.
Gigi, St Tropez
New-Season Highlights & Key Openings
This year’s calendar is punctuated by standout openings. Gigi returns on May 7, offering its signature blend of Italian Riviera elegance, lush gardens, polished service and a more relaxed, elevated take on beachside dining. Later in the month, Shellona opens on May 28, bringing its Mykonos-inspired energy to Saint-Tropez. Expect a bohemian-luxury atmosphere, Mediterranean sharing plates and a laid-back yet vibrant crowd that builds as the day unfolds.
Shellona, St Tropez
Shellona, St Tropez

Refined, Bohemian & Lifestyle-Led Escapes

Beyond the party, a softer, more curated side of Pampelonne continues to evolve. Loulou Ramatuelle captures Parisian elegance by the sea, ideal for long, stylish lunches in a more discreet setting. Casa Amor leans into a barefoot, bohemian aesthetic, blending Mediterranean warmth with global influences and a convivial, relaxed energy. Completing the mix, La Serena offers a more intimate, lifestyle-driven experience, perfect for those who prefer a quieter, design-focused escape by the water.
Refined, Bohemian & Lifestyle-Led Escapes
Beyond the party, a softer, more curated side of Pampelonne continues to evolve. Loulou Ramatuelle captures Parisian elegance by the sea, ideal for long, stylish lunches in a more discreet setting. Casa Amor leans into a barefoot, bohemian aesthetic, blending Mediterranean warmth with global influences and a convivial, relaxed energy. Completing the mix, La Serena offers a more intimate, lifestyle-driven experience, perfect for those who prefer a quieter, design-focused escape by the water.
Loulou, St Tropez
Loulou, St Tropez
Casa Amor, St Tropez
Casa Amor, St Tropez

The Mood for 2026

What defines Saint-Tropez this season is balance. The coexistence of legacy institutions, high-energy venues, and new-generation concepts creates a rhythm that is uniquely its own. Here, luxury is not static, it evolves throughout the day. It begins with calm mornings by the sea, builds through long, indulgent lunches, and peaks in music-filled afternoons before settling into golden, unhurried evenings. In Saint-Tropez, the beach club is not just a destination, it’s a way of living summer.
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The Mood for 2026
What defines Saint-Tropez this season is balance. The coexistence of legacy institutions, high-energy venues, and new-generation concepts creates a rhythm that is uniquely its own. Here, luxury is not static, it evolves throughout the day. It begins with calm mornings by the sea, builds through long, indulgent lunches, and peaks in music-filled afternoons before settling into golden, unhurried evenings. In Saint-Tropez, the beach club is not just a destination, it’s a way of living summer.
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