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Long Lane: A New Kind of Luxury

Long Lane hotel will open in 2027 West Sussex, England
A new kind of hotel is preparing to open in West Sussex, promising to rethink what a luxury countryside stay can look like. Long Lane is being created as both a hotel and private members’ club, bringing together hospitality, wellness, nature and community in a distinctly modern take on the country retreat. Set within the historic Dunford House estate near Midhurst, Long Lane occupies 55 acres of woodland in the South Downs National Park. The Grade II-listed house has a long association with ideas, conversation and community, values that the new project aims to carry into a contemporary setting.
Long Lane founders Harrison Hide & Louie Blake
A new kind of hotel is preparing to open in West Sussex, promising to rethink what a luxury countryside stay can look like. Long Lane is being created as both a hotel and private members’ club, bringing together hospitality, wellness, nature and community in a distinctly modern take on the country retreat. Set within the historic Dunford House estate near Midhurst, Long Lane occupies 55 acres of woodland in the South Downs National Park. The Grade II-listed house has a long association with ideas, conversation and community, values that the new project aims to carry into a contemporary setting.
Long Lane founders Harrison Hide & Louie Blake

More than just a hotel

Long Lane’s proposition is deliberately different from the traditional country-house hotel. Rather than centring the experience around indulgence, drinking and formal dining, the concept focuses on feeling better, with movement, recovery, nutrition, sleep and time in nature woven into the stay. The accommodation comprises 19 rooms in the main house and 10 woodland cabins. Interiors are designed around natural materials, clean air and a pared-back aesthetic, with the emphasis firmly on rest and restoration. For guests looking for greater privacy, the cabins sit along the woodland edge, offering a more secluded way to experience the estate.
More than just a hotel
Long Lane’s proposition is deliberately different from the traditional country-house hotel. Rather than centring the experience around indulgence, drinking and formal dining, the concept focuses on feeling better, with movement, recovery, nutrition, sleep and time in nature woven into the stay. The accommodation comprises 19 rooms in the main house and 10 woodland cabins. Interiors are designed around natural materials, clean air and a pared-back aesthetic, with the emphasis firmly on rest and restoration. For guests looking for greater privacy, the cabins sit along the woodland edge, offering a more secluded way to experience the estate.
Natural outdoor swimming pool
55 acres of woodland, 29 rooms & cabins, a new approach to country living

A new approach to wellness

Wellness is at the heart of Long Lane. Guests will have access to a natural swimming pool and spa garden, saunas, treatment spaces, fitness facilities, Pilates, woodland trails and a programme of activities ranging from wild swimming and breathwork to beekeeping and foraging. The property also embraces a more sophisticated approach to longevity, with personalised health and wellness programmes forming part of the wider offering. Perhaps most notably, Long Lane is alcohol-free. Rather than treating sobriety as a limitation, the founders are positioning it as an opportunity to create a different kind of social environment, one where people can meet, eat, exercise and relax without the traditional focus on alcohol. The concept has already attracted attention as a pioneering example of sober hospitality in the UK.
A new approach to wellness
Wellness is at the heart of Long Lane. Guests will have access to a natural swimming pool and spa garden, saunas, treatment spaces, fitness facilities, Pilates, woodland trails and a programme of activities ranging from wild swimming and breathwork to beekeeping and foraging. The property also embraces a more sophisticated approach to longevity, with personalised health and wellness programmes forming part of the wider offering. Perhaps most notably, Long Lane is alcohol-free. Rather than treating sobriety as a limitation, the founders are positioning it as an opportunity to create a different kind of social environment, one where people can meet, eat, exercise and relax without the traditional focus on alcohol. The concept has already attracted attention as a pioneering example of sober hospitality in the UK.
Outdoor dining area
Fitness, wellness & members’ club
Fitness, wellness & members’ club

Food, nature and community

Food is another important part of the experience. Long Lane’s restaurant will focus on seasonal ingredients sourced from its organic kitchen garden, regenerative farm and local producers, with an emphasis on nourishing, flavourful cooking. Beyond the restaurant and wellness facilities, the estate is designed to encourage guests to spend time outdoors and connect with other people. The programme is set to include workshops, talks, cultural events, outdoor activities and social gatherings, making the hotel feel as much like a community as a place to sleep.
Food, nature and community
Food is another important part of the experience. Long Lane’s restaurant will focus on seasonal ingredients sourced from its organic kitchen garden, regenerative farm and local producers, with an emphasis on nourishing, flavourful cooking. Beyond the restaurant and wellness facilities, the estate is designed to encourage guests to spend time outdoors and connect with other people. The programme is set to include workshops, talks, cultural events, outdoor activities and social gatherings, making the hotel feel as much like a community as a place to sleep.
Alcohol-free, farm to table approach
Alcohol-free, farm to table approach
Commun living area space
Commun living area space

When is Long Lane opening?

Long Lane was originally expected to open in summer 2026, but the opening has since been pushed back, with the project now targeting a 2027 launch. That delay has done little to diminish interest. The property has already been highlighted among the UK’s notable new hotel openings and is part of a wider shift towards wellness-led, experience-focused stays. Room rates are currently listed from around £300 per night for main-house rooms and £350 for cabins, although rates and availability may vary.
When is Long Lane opening?
Long Lane was originally expected to open in summer 2026, but the opening has since been pushed back, with the project now targeting a 2027 launch. That delay has done little to diminish interest. The property has already been highlighted among the UK’s notable new hotel openings and is part of a wider shift towards wellness-led, experience-focused stays. Room rates are currently listed from around £300 per night for main-house rooms and £350 for cabins, although rates and availability may vary.
Private & group yoga/pilates classes
Private & group yoga/pilates classes
A new way to stay in the country, Designed around slow living & living well
A new way to stay in the country, Designed around slow living & living well
From regenerative farming to seasonal food, Less excess, more nature
From regenerative farming to seasonal food, Less excess, more nature
Hotel and members’ club where nature, movement and recovery come first
Hotel and members’ club where nature, movement and recovery come first

A glimpse of the future of British hospitality

Long Lane feels significant because it taps into several changing ideas about travel at once: the desire to spend more time in nature, growing interest in alcohol-free socialising, personalised wellness and a move away from traditional notions of luxury. Rather than asking guests to escape everyday life through excess, Long Lane is betting on a different kind of luxury — better sleep, good food, fresh air, movement, meaningful connection and the space to slow down. If it delivers on its ambitions, Long Lane could become one of the UK’s most interesting new countryside hotels, not simply a place to stay, but a destination built around the idea of living well.
Know More
A glimpse of the future of British hospitality
Long Lane feels significant because it taps into several changing ideas about travel at once: the desire to spend more time in nature, growing interest in alcohol-free socialising, personalised wellness and a move away from traditional notions of luxury. Rather than asking guests to escape everyday life through excess, Long Lane is betting on a different kind of luxury — better sleep, good food, fresh air, movement, meaningful connection and the space to slow down. If it delivers on its ambitions, Long Lane could become one of the UK’s most interesting new countryside hotels, not simply a place to stay, but a destination built around the idea of living well.
Know More

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